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Celebrating One

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Celebrating One

Today is our birthday!

We can't believe it's been a year since we officially brought our passion into reality.⁠

AïANA began as two friends looking for ethically made diamond pieces for our own collections. Searching for something that met our values, we researched the industry and found the reality behind diamond production was even worse than we thought - there had to be a better way.⁠ (read more)

We discovered the process of ethical lab diamond creation as a key element in the truly sustainable production of luxury jewellery. The lack of transparency we uncovered convinced us to use our fashion industry backgrounds to start our own company, created in Sydney, to give the power of a conscious choice to others looking for a more sustainable alternative.

Since opening, we’ve been fortunate enough to be featured in Vanity Fair & Russh, we have expanded our line of made to order pieces to include a small batch collection of dainty diamonds and solid gold Ready to Ship items, and we’re now fully vetted and stocked by the ethical retailer Wolf & Badger.

Behind the scenes, we’re looking at other retail partnerships that align with our values, and we’re getting ready to officially launch a new facet to the business – so keep an eye out!

We want to sincerely thank our supporters and customers for being with us over the last year. Your belief in what we're doing inspires us to continue learning, so that we can always stay true to the ethos behind the brand. We're looking forward to many more birthdays as our own education, knowledge and technology grows around sustainable and ethical jewellery making.

We're so excited for what the next year will bring!

Sue & Kim xx