A Simple Ethos
Conceived from a slow fashion consciousness, AïANA doesn't release seasonal collections in order to create obsolescence in the previous season’s range. Instead, we review and refine our offering as an ever-evolving collection, releasing new capsules periodically to grow the story.
Many of our pieces are designed to be worn in conversation with one another, to build a variety of looks.
At their core, our pieces maintain a contemporary sensibility that ages gracefully with the wearer.
The Australian bush is a place of outback wonders and rugged beauty. Bush Heritage is an independent not-for-profit that buys and manages land, and partners with Aboriginal people, so we can protect our irreplaceable landscapes and our magnificent native species forever.