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Our Process

It all starts with a simple concept…

Our design inspiration comes from patterns found in nature, modernist art and architectural form. With each new capsule we focus on a universal theme – strength, balance, unity, whimsy – then we explore these ideas by stripping them back to their most refined elements for a timeless appeal.  Many of our pieces are designed to be worn alone as well as in conversation with one another, to build a variety of looks.

Conceived from a slow fashion consciousness, AïANA doesn't release seasonal collections in order to create obsolescence in the previous season’s range. Instead, we review and refine our offering as an ever-evolving collection, releasing new capsules periodically to grow the story.

At their core, our pieces maintain a contemporary sensibility that ages gracefully with the wearer.

Giving Back

As part of our commitment to sustaining the natural environment, AïANA will donate $10 from every order to Bush Heritage Australia, an independent non-profit that works in collaboration with traditional landowners, scientists, and government and community organisations to conserve landscapes and waterways for plants, animals, and people.

 SUPPORTING BUSH HERITAGE AUSTRALIA

The Australian bush is a place of outback wonders and rugged beauty. Bush Heritage is an independent not-for-profit that buys and manages land, and partners with Aboriginal people, so we can protect our irreplaceable landscapes and our magnificent native species forever.