It all starts with a simple concept…
Our design inspiration comes from patterns found in nature, modernist art and architectural form. With each new capsule we focus on a universal theme – strength, balance, unity, whimsy – then we explore these ideas by stripping them back to their most refined elements for a timeless appeal. Many of our pieces are designed to be worn alone as well as in conversation with one another, to build a variety of looks.
Conceived from a slow fashion consciousness, AïANA doesn't release seasonal collections in order to create obsolescence in the previous season’s range. Instead, we review and refine our offering as an ever-evolving collection, releasing new capsules periodically to grow the story.
At their core, our pieces maintain a contemporary sensibility that ages gracefully with the wearer.
As part of our commitment to sustaining the natural environment, AïANA will donate $10 from every order to Bush Heritage Australia, an independent non-profit that works in collaboration with traditional landowners, scientists, and government and community organisations to conserve landscapes and waterways for plants, animals, and people.
The Australian bush is a place of outback wonders and rugged beauty. Bush Heritage is an independent not-for-profit that buys and manages land, and partners with Aboriginal people, so we can protect our irreplaceable landscapes and our magnificent native species forever.